Hello there, I'm Isha 
An experience designer that bridges gap between strategy, product and business
An experience designer that bridges gap between strategy, product and business
systems that scale,
stories that stick
stories that stick
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Turning ideas into impactPeople, design & stories
People, design & stories
Backed by 4+ years of experience in building features, shaping roadmaps, and steering cross-functional teams, I work at the intersection of clarity, craft, and user empathy. I design products and systems that feel natural, seamless, and human.
SKILLS
Design Strategy
Leadership
User Research
Roadmap planning
Product Design
Copy writing
Product delivery
User testing
Here's how my work made a difference
A showcase of my design journey across diverse domains
ECommerce . App Redesign . User Research . Live User Testing
Crafted an emotionally resonant experience for expectant mothers
As a Product Designer, I led TheAsianparent app's UX/UI redesign by streamlining navigation, personalizing content, and adding emotional support to tackle 40% Day-1 uninstalls and low engagement on our app.
40% increase in user retention
55% task completion rate
View case study
Financial Dashboard . User Experience . Project Leadership
A unified enterprise dashboard to simplify payments & service requests
As a Senior Experience Designer, I led the design and strategy for a scalable financial dashboard tailored to large enterprises. It enabled secure payments, service requests, grievance redressal, and real-time payment tracking, all through a unified dashboard.
70% adoption within first 6 weeks of rollout
30% reduction in manual escalations
View case study
Travel app . Strategic planning . Product Design . Brand Tonality
Designed Blinctrip's strategy for global expansion
As a Product designer at Blinctrip, I I led UX strategy, localization, and MVP validation to ensure a seamless, market-ready travel experience. Also contributed to setting the tone of voice for global markets to crafting the visual design of the app.
55% task completion rate
82% increase in user engagement
View case study
ECommerce . App Redesign . User Research . Live User Testing
Crafted an emotionally resonant experience for expectant mothers
As a Product Designer, I led TheAsianparent app's UX/UI redesign by streamlining navigation, personalizing content, and adding emotional support to tackle 40% Day-1 uninstalls and low engagement on our app.
40% increase in user retention
55% task completion rate
View case study
Financial Dashboard . End-to-end Experience . Project Leadership
A unified enterprise dashboard to simplify payments & service requests
As a Senior Experience Designer, I led the design and strategy for a scalable financial dashboard tailored to large enterprises. It enabled secure payments, service requests, grievance redressal, and real-time payment tracking, all through a unified dashboard.
70% adoption within first 6 weeks of rollout
30% reduction in manual escalations
View case study
Travel App . Strategic Planning . Product Design . Brand Tone of Voice
Designed Blinctrip's strategy for global expansion
As a Product designer at Blinctrip, I I led UX strategy, localization, and MVP validation to ensure a seamless, market-ready travel experience. Also contributed to setting the tone of voice for global markets to crafting the visual design of the app.
55% task completion rate
82% increase in user engagement
View case study
Tools that power my process
Maze
Tally
Miro
Figma
Hotjar
Jira
Notion
Claude
Confluence
Asana
Chat Gpt
Lovable
User Testing
Framer
Monday
Hear what my peers have to say
I had the pleasure of working with Isha for one of the telecom client and she is an exceptional UX/UI designer with a sharp eye for detail and a deep understanding of user-centered design. Her ability to translate complex requirements into intuitive, elegant interfaces consistently impressed our team. She combines creativity with a strategic mindset, always ensuring her designs align with user needs and business goals. Isha is a thoughtful collaborator, a clear communicator, and someone who brings calm, clarity, and innovation to every project. Isha also has a sharp eye for visual storytelling and a deep understanding of design systems. Whether she's working within an existing framework or building something new from scratch, she brings structure, consistency, and polish to everything she touches. Any team would be lucky to have her talent, work ethic, and passion for creating meaningful digital experiences.
Values that drive my work
Cultural Synthesist
Bridging disciplines, identities, and cultures, bringing multidimensional insight to both design and strategy
System Fluent
Thinking beneath the surface- defining underlying flows, logic, and
Next-Mile Thinker
Commitment towards excellence fuels my pursuit of innovative, future-facing design solutions
Beyond the Screen
Someone once told me that I have a great pair of eyes, maybe it's because how I notice the quiet in-between moments, imperfect light and overlooked beauty. Through my lens, I chase honest, human stories whether that's trekking through the Himalayas, exploring hidden city corners, or winding down in a pool, reconnecting with a sport I once pursued professionally.
Art galleries move me, cars excite me, and music follows me through most moments
Art galleries move me, cars excite me & music follows me through most moments
